Mobidea’s Affiliate Marketing Trends for 2017
You’re probably someone who needs to know the affiliate
marketing trends that are gonna be dope in 2017!
Having been predicted to grow to $6.8 billion over the next
five years, affiliate marketing is becoming a priority for businesses of all
shapes and sizes this year.
In fact, there’s room for revenue everywhere for the budding
entrepreneur, but not all opportunities are created equal.
To maximize your returns from affiliate marketing, here are
five affiliate marketing trends to look into as you welcome 2017 with an open
heart and an irresistible wish to start your affiliate marketing journey!
1. Spreading Out and Giving Back with Affiliate Marketing
With affiliate marketing being a given among bigger brands
that dominate the online scene, innovators are looking at a more humanized
approach in marketing. This whole new way to look at the biz is gonna benefit
not only them but also the people around their network.
Perhaps one of the most common types of non-traditional
affiliates is known as “storefronts.”
The term is used to refer to partners, usually non-profit
entities that get co-branded with the retailer. By offering products through
different storefront websites, exposure is increased and sales rise. In this
situation, the retailer gets to sell its products, the storefronts get
commissions, and consumers find what they’re looking for.
Feels simple, right?
What makes non-traditional affiliate marketing special is
the fact that it benefits multiple parties, so retailers make a profit while
helping others. It’s also known for being an efficient way of spreading a brand
because of how it distributes the work among various partners. Best of all, it
doesn’t get in the way of other existing strategies at all.
Wanna read another one of the year’s cool affiliate
marketing predictions?
Number 2, baby!
2. Devising the Appropriate Cross-Device Tracking Method
As more and more consumers tend to move between different
devices on a daily basis, the importance of cross-device tracking has become
clearer. This really is one of the most important affiliate marketing trends
you’ve gotta watch out for!
In fact, spreading visibility across different types of
media just ain’t enough. It seems hyper obvious that brands must keep track of
consumers as they browse through their obsolete computers and switch to their
diamond-shiny smartphones.
Since consumers are used to the interconnectedness of their
different devices, it’s possible that they could decide to purchase a product
through any one of them. Cross-device tracking makes sure that they can enforce
that choice whether they’re using their laptops in a coffee shop or swiping
their mobile phones while driving through a traffic-filled highway.
However, because this dope method mainly depends on
profiling the behavior of all kinds of consumers, retailers are faced with the
challenge of choosing the right cross-device tracking method for their brand.
There’s no one-size-fits-all solution with this approach, so the challenge
won’t be equal to everyone. It’s going to be tricky, but it’ll be worth it.
3. Keep Going Mobile
Perhaps one of the most notable insights that could be drawn
from the recently concluded Affiliate World Asia (2016) is that going mobile is
now one of the most crucial affiliate marketing trends.
Sure, this is something that brands have been working on for
years now but the need to employ this strategy isn’t going away anytime soon.
This is clearly grasped if you stop to think about the
revenues associated with mobile apps. These numbers of money-pouring,
spectacular capital-raining fantasia have risen worldwide since 2011 all the
way to a projected 76.52 billion US dollars this 2017. Yup. That’s right.
There’s
a lot of room for anyone looking to get affiliated with mobile apps since
publishers all over the world are looking for ways to monetize their apps.
Retailers just need to keep affiliating themselves with as many publishers as
possible, since you can’t have too many mobile apps endorsing your product.
The takeaway from this trend is that anyone looking to
succeed in their marketing strategies needs to invest in getting traffic
through mobile devices. No doubt that the leaders in the affiliate industry are
making mobile conversions one of this year’s top priorities.
4. Some Marketing Verticals are Rising in 2017
Based on our list of top performing affiliate marketing
verticals, there are some pretty good verticals retailers can invest in while
they’re still starting out.
Thanks to the fact that the times have really changed, some
industries are getting more attention than before. These new markets are a
minty fresh ground for those who are looking to tap into new niches with a
super slick mentality and the wish to make it rain on a daily basis!
Among the verticals mentioned in the list, you can check
both the gambling and adult industries. They may be country-specific but
they’re gaining ground across the world so be on alert and don’t miss your chance
to fly high.
Consistent with the trend of mobile apps being a go-to for
affiliates, utility apps have become more in-demand.
The good thing is that these verticals are open to
partnering with other brands as well, because they’ll also benefit from the
partnership. It’s just a matter of establishing a connection with brands before
conversions start rolling in.
5. Relationships are Still an Affiliate Marketing Trend:
Influencer Marketing
You know it’s all about who you know and not what you know,
right? If you happen to be a quick-thinking fellow with a brain you know that
picking the right affiliates to showcase the right brands is everything.
Indeed, influence marketing is arguably a
multi-million-dollar industry by now. Straight up!
Investing in a select few who can reach out to buyers more
competently than others has proven to pay off quite well in the long run.
The only catch?
The fact that the influencer must be given the proper tools
for showcasing their brand. Of course, that’s where great advertising comes in!
Knowing how to play the game, talk to the right people,
establish the most productive connections, and keep tabs on new approaches to
the trade is everything. That’s how it’s done!
Keep being updated and you’ll get those high-converting
offers, optimize with the perfect amount of reliably accurate data, and walk to
the bank with a smile on your rich face!
That’s the difference between Affiliate Marketing Heroes who
sip smoothly cool champagne and drive a hot-red Ferrari, and Affiliate
Marketing Zeros who embarrass their aged relatives at dinner parties in decayed
fast-food diners!
Conclusion
This is gonna be a tremendously inspiring year, for sure!
There will be some major life-changing opportunities to come
in this astoundingly cool 2017 and a lot of new affiliate marketing trends to
explore.
For those of you who are eager to get started, I suggest you
take a good look at these awesome affiliate marketing trends and start the year
with a loud and capital-filled bang!
Cheers!
Loved these affiliate marketing predictions but feel like a
question is about to come?
Ask away now!
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